Disruption is the sexy word of the day in the business world. In fact, most of the conversations I have with entrepreneurs turn to “disruption.” And, why not? Our society rewards companies that rattle the food chain by executing the next brilliant idea.

The only way an organization can truly disrupt, however, is to bake innovation into its culture. Without innovative ideas, your attempts to disrupt will be futile. Innovation should never be a team-building exercise at your annual strategy session. Innovation must be the foundation of everything you do.

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