Far too often, we think we have to come up with the new big idea to be successful. We feel the need to do things differently, to try new experimental methods, and to reinvent the wheel. We can spend so much time trying to be different and innovative that we lose sight of the basics. We spend so much time focusing on new ways to do the things that have been working for business leaders and entrepreneurs for decades. 

We all know that if we are trying to lose weight, we need to burn more calories than we consume. That is the foundation behind weight loss. And instead of doing this, we turn to trendy products and programs. We spend a week drinking spinach juice and being miserable instead of going back to the basics: healthy food and exercise. I’m guilty of this. 

Business is the same way. We know there are a few things that are foundational for a successful business, but we believe the myth that these things are outdated and need to be improved. Well, let me tell you this: communication, accountability, teamwork, and mentorship never go out of style. When you can focus on the basics, you create a business built on a strong foundation. 

This week, this is my challenge for you:

Identify one or two areas where you could go back to basics. What are you putting an extraordinary amount of time or money into that you could scale back and still be productive? 

My friend could have sent me an email. He could have sent a singing clown to my house with balloons. He could have Facetimed me. Instead, he went old school and wrote me a letter, and it dramatically shifted my mood for the entire week. Imagine what going back to the basics could do for your company, your employees, your family, and your life.