People aren’t willing to invest their hard-earned money on, “okay.” People are willing to invest their hard-earned money on “great” or “very good” and not, “okay.” So, I’m about to make the biggest decision in my life and I’m mad because nobody made my decision easy for me. I hate tough decisions, but I love no-brainers. Tilt the kilt, you should never be a tough decision, you should be a no-brainer, because your food is high-quality. The service is phenomenal, and your Cassies are brilliant and they brighten up a room. So those four guys are leaving the golf course, it’s not a tough decision, it’s a no-brainer. If I’m a tough decision as a motivational speaker, that’s my fault. If you’re not a no-brainer as a pub, that’s your fault. Don’t you blame corporate, don’t you blame the weather, don’t you blame the media report, don’t you blame anybody, that is your fault, if you’re not a no-brainer. In one day, my luck changed. A coach walking to my house, his name was Clem Haskins from the University of Minnesota. He didn’t have on a university issue golf shirt. He walked me to my house, three-piece suit, fresh haircut. He looked like success, he looked like money, he looked like success, he looked like money. He looked like success, he looked like money. In other words, he passed the eyeball test. Let me tell you about human nature, the first time someone sets their eyes on you, they place a value on you. The second time they evaluate you, is when you open up your mouth. So if you’re not that smart, look real good and be real quiet. Human nature. The moment we set our eyes on someone, we place value on them. My coach walked into the house, three-piece suit. Looked like success, he looked like money. Before he said a word, he had an advantage over the competition. When you come into a Tilted Kilt, make sure you pass the eyeball test. Make sure that bathroom passes the eyeball test, make sure your Cassies pass the eyeball test. Make sure your curb appeal passes the eyeball test. We live in a visual world, and you got to make sure that everything in the building, not just your Cassies pass the eyeball test. My coach walking through the house, a total stranger, but he passed the eyeball test. He looked like somebody I wanted to follow, but he didn’t stop there. He did not even acknowledge my presence, he went in the kitchen and started talking to my mom first. He found out my mother is a native of Kentucky. Clem Haskins is a native of Kentucky. He stood in the kitchen, and all he talked about was Kentucky. He didn’t talk about playing time, he didn’t talk about graduation rates, he didn’t talk about cheeseburgers. He didn’t talk about 25 tabs and draft, he didn’t talk about what TV is my game on.