Picture this.

You’re sitting at the kitchen table, working on the business you hope will one day replace your paycheck.

Your phone lights up.

“Love what you’re doing!”

Then another notification.

“You’re so talented!”

You smile. It feels good to have people cheering you on.

But when you open your orders, nothing has changed.

You lean back, rub your eyes, and wonder: What else do I have to do?

Maybe the next move starts with a different question:

Who needs what I offer enough to pay for it?

Imagine you sell prepared meals. You’ve been posting beautiful food with the caption, “Delicious meals made with love.”

Then a busy parent tells you:

“By the time we get home from practice, everybody’s hungry. I’m exhausted, and we end up in the drive-through again.”

Listen to what that person is asking for.

Dinner handled. One less decision. A little breathing room.

Your next offer becomes:

“Three family dinners, ready to heat—so dinner is handled on your busiest nights.”

Now that parent can picture walking through the door, opening the refrigerator, and saying, “Dinner’s ready.”

They can feel the relief.

They have a reason to ask, “How do I order?”

That’s the connection worth working on: helping the right person recognize how your offer fits their life.

Antoinette and I are examining this in our own business, too. Are we clearly reaching the people we can help? Are we explaining what they’ll gain by working with us?

This week, ask one customer:

“What was happening in your life or business when you decided you needed our help?”

Then listen. Their answer may change your next offer.

Who’s cheering you on—and who’s ready to buy?

Make Progress,
Walter Bond

P.S. Where do you find those buyers, and what do you say when you reach them? That’s our work this week inside the Business Huddle. Join us in the daily Locker Room⁠, and let’s put it to work in your business.